Challenge
50% of people killed or seriously injured in road accidents were not wearing a seat belt.
How can we encourage Belgians to adopt the reflex of wearing their safety belt in the back of the car too?
solution
To remind Belgians to take care of themselves and their families by wearing their seatbelts, we decided with Taxis Bleus to wrap the backseat belts with a special gift ribbon and a emotional message. "All I want for Christmas is You". Because the most beautiful gift to make at Christmas, and the whole year long, is to be with the ones you love.
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