Challenge
Address a campaign to people who are considering self-employment at an early stage: the Pre-starters. Most of them feel isolated, like they're facing risks and dealing with uncertainty on their own.
solution
Together with Partena Professional you will go further. That’s the main message of our creative concept. Our campaign aims to encourage pre-starters investigating the possibility of being self-employed through the Dreams Lab program, that helps them navigate along with their questions and hesitation.
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