Social Media activations
Fundraising to help WWF saving the endangered African Elephants, in the competitive context of end
of the year period.
Adopt a bold, serious and alarming tone of voice to inform people about elephants' extinction: « Elephants are going extinct at an alarming rate with brutal methods to kill them and savagely pull their tusks ».
Digital-oriented media campaign to impact our audience with strong messages (consideration) and then activate them to donate (conversion).