Creative storytelling

Integrated campaigns

Social Media activations

CHALLENGE

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Fundraising to help WWF saving the endangered African Elephants, in the competitive context of end

of the year period. 

SOLUTION

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Adopt a bold, serious and alarming tone of voice to inform people about elephants' extinction: « Elephants are going extinct at an alarming rate with brutal methods to kill them and savagely pull their tusks ».

Digital-oriented media campaign to impact our audience with strong messages (consideration) and then activate them to donate (conversion).

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