Creative storytelling

Integrated campaigns

Social Media activations

CHALLENGE

Increase the low level of awareness for WAPA (War Affected People Association) and emerge in a very competitive market of associations and NGOs.

Put the fights against the use of children in armed conflict back in Top Of Mind and recreate a sense of emergency.

SOLUTION

Usually these campaigns focus on the damage done to children during armed conflict. But the consequences don’t end after the wars and are also dramatic in the long term.

We have chosen to show that the suffering does not end after the war by having a child soldier testify about the physical, psychological and social consequences he faces after conflicts. We delivered this emotional message to the parents’ target via their own children. Because what affects children affects parents.

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