Brand strategy

Brand content

Brand design

CHALLENGE

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Develop a new brand mission and a new brand identity that matches Valipac’s new ambitions for the future.

SOLUTION​

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Everything starts with a thorough understanding of our clients’ problematic and requirements. We do this by leading workshops.

We led strategic workshops for Valipac to help and guide them in the definition of their new brand positionning, values and personality.

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The new brand strategy was then deployed in a new brand identity, together with a  brand book.

Valipac is today a strong brand set apart from its competitors and making clear choices on what it says and how it speaks to people.