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Challenge

Simone a Soif offers a 100% natural and organic product that meets today’s consumers expectations, but the brand has difficulty differentiating itself from its competitors.

solution

Develop a challenger brand strategy by highlighting Simone a Soif’s social and environmental commitments while communicating the naturalness of the product. As a result, Simone a Soif positions itself as the most honest organic lemonade brand, unlike most of its competitors.
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