Challenge
Reposition the RMB and its ageing logo, which no longer corresponded to the new dynamics of the company, which was elected Media Sales House of the Year in 2022, and to the evolution of its business lines.
solution
A revisited visual identity, visibly more human, warmer, embodied by a transformation of its logo and a new signature - "Move ahead" -, which is the result of a strategic in-depth work on its promise, its values, its personality and its story-telling.
All of these graphic design choices highlight a brand that is moving, positive, human, committed and playful.
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