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Challenge

Planet Founders invests as business angel to support purpose-driven entrepreneurs tackling the world’s biggest challenges and make our planet a harmonious and better place to live. Planet Founder called on Secondfloor to define its strategic positioning and develop a strong identity in a coherent and dynamic branding.

solution

Based on our strategic analysis and process, we have defined all the elements constituting the company's identity in order to develop a positioning and a strong brand signature, driving the entire rebranding. From the logo to the corporate website and digital media.

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