Challenge
• Rejuvenate and modernize the brand.
• Make KRËFEL appealing in a world that never ceases to evolve.
• Grow from a rational positioning, which lacks differentiation, to a more emotional and proximity positioning.
solution
Reposition KRËFEL as a brand that helps and guides its clients to adapt and consume in a more sustainable way, to face the challenges and the changes our lives, work and planet are facing nowadays.
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