Challenge
How to stay Top Of Mind and relevant during an unusual holiday period due to the corona virus crisis?
solution
The creative concept takes consumers on a surprising journey during these « No ordinary holidays ».
How? By photographing places in Belgium. The twist? These places perfectly fit different coffee varieties of the Nescafé Dolce Gusto brand: no need to go to Mexico to see a cactus, we have the Royal Greenhouses of Laeken !
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