Event

Social Media & digital activations

CHALLENGE

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Improve consideration and engagement with a younger target audience.

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Position the brand as the most iconic premium healthy thirst quencher.

SOLUTION

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We supported the launch of PERRIER new limited  edition with an innovative Off & Online ​campaign.

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We revealed the limited edition in an extraordinary way during an exclusive wild party event supported by a Facebook and an Instagram campaign. Journalists and influencers were also invited to generate earned digital content on their channels.

 

In a second phase, we displayed the collection in premium high-end boutiques to get lifestyle-press​ coverage.