Social Media & digital activations
Improve consideration and engagement with a younger target audience.
Position the brand as the most iconic premium healthy thirst quencher.
We supported the launch of PERRIER new limited edition with an innovative Off & Online campaign.
We revealed the limited edition in an extraordinary way during an exclusive wild party event supported by a Facebook and an Instagram campaign. Journalists and influencers were also invited to generate earned digital content on their channels.
In a second phase, we displayed the collection in premium high-end boutiques to get lifestyle-press coverage.