Brand strategy

Brand content

Brand design

CHALLENGE

How to stay relevant to consumer’s new expectations during the Covid 19 lockdown?

SOLUTION​

Consumer attitude and needs have been drastically impacted during the lockdown.

In a time of anxiety, isolation and frustration the ‘No ordinary days’ campaign shows empathy and tries to entertain people by portraying how consumers were constructively using their time and having new routines at home.

The tone of voice fitted the moment by being honest and authentic and avoiding any commercial opportunism.

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info@secondfloor.be  //  Braziliëlaan 3 av. du Brésil - 1000 Brussels - Belgium

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