Brand strategy

Brand content

Creative storytelling

Integrated campaigns

CHALLENGE

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Illustrate that social life does not stop for blind and visually impaired people thanks to the actions put in place by the Braille League.

SOLUTION

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Surprise the public with blind people’s performances in their everyday life, which are sometimes better than those of sighted people.

Offer a positive tone of voice by describing blind and visually impaired people’s daily life in an optimistic way.