Brand strategy
Brand content
Creative storytelling
Integrated campaigns
CHALLENGE
Illustrate that social life does not stop for blind and visually impaired people thanks to the actions put in place by the Braille League.
SOLUTION
Surprise the public with blind people’s performances in their everyday life, which are sometimes better than those of sighted people.
Offer a positive tone of voice by describing blind and visually impaired people’s daily life in an optimistic way.

OUR CREATIVITY
ON THE RADIO
