Social Media & digital activations
How to generate enthusiasm for the IKEA sofa offer among Millennials?
We invited Millennials to explore the world and meet other people by sleeping on an IKEA worker sofa.
We targeted them and invited them to participate via social media only (Facebook, Instagram).
Then we amplified the campaign by having the winners share their experiences on their own social channels. In doing so, we maximized the SoMe coverage with user generated content.