Brand strategy
Brand design
Brand content
Digital and social media
CHALLENGE
How to stay Top Of Mind and relevant during an unusual holidays period due to the corona virus crisis?
SOLUTION
The creative concept takes consumers on a surprising journey during these «No ordinary holidays» via visuals photographed in Belgium, but which perfectly recall the origin of the eight «exotic» varieties of the Nescafé Dolce Gusto brand.
The campaign broadcast on social media and on 2m2 Posters reached more than 2 millions unique contacts..
