Brand strategy
Brand content
Creative Storytelling
Integrated campaign
Digital and social media
CHALLENGE
Increase the awareness of Bruxelles Formation among all Brussels residents and all partners.
Clarify the role of Brussels Formation by positioning the brand as THE reference for all professional trainings in Brussels.
Modernize the perception of the brand and increase its emotional appeal.
SOLUTION
A positioning campaign which:
• creates an emotional benefit to start a training by placing the concept of pride at the heart of the campaign.
• rejuvenates and modernizes the perception of Bruxelles Formation by using the codes from the social networks.
