Brand strategy

Brand content

Creative Storytelling

Integrated campaign

Digital and social media

CHALLENGE

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Increase the awareness of Bruxelles Formation among all Brussels residents and all partners.

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Clarify the role of Brussels Formation by positioning the brand as THE reference for all professional trainings in Brussels.

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Modernize the perception of the brand and increase its emotional appeal.

SOLUTION

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A positioning campaign which:

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• creates an emotional benefit to start a training by placing the concept of pride at the heart of the campaign.

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• rejuvenates and modernizes the perception of Bruxelles Formation by using the codes from the social networks.