Brand strategy

Brand design

Brand content

Digital and social media

CHALLENGE

Blox has been operating without any Brand strategy since its launch. After several years the need to develop and crystalize a brand strategy has become crucial.

 

Blox was looking for a partner that will help them define their brand universe to ensure that everyone involved has a common understanding of who they are, what the brand stand for and that as a result every expression of the brand is communicated correctly, with consistency from advertising to sales, and from design to delivery.

SOLUTION

Everything starts with a thorough understanding of our clients’ problematic and requirements. We do this by leading workshops with our clients.


We led strategic workshops for Blox to help and guide them in the definition of their brand positioning, values and personality. In a second phase, a social media acquisition campaign has been launched based on the new brand universe.

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info@secondfloor.be  //  Braziliëlaan 3 av. du Brésil - 1000 Brussels - Belgium

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